Communications Officer: March 2021

Major projects completed

  • Completed Volunteer Maine Annual Report: Layout, design, written pieces, edits and working with staff to ensure everything is included
  • Helped Communications/Public Information Task Force develop a plan and outreach packet for Service Instigator PSA concept, which uses behavior change marketing tactics
  • Produced Volunteer Fare monthly newsletter
  • Collaborated with MEMA to produce and place vaccine support radio public service announcement
  • Participated in website accessibility scan to uncover any possible accessibility and inclusivity issues
  • Produced webpages and graphics needed to support member planning initiatives for Maine AmeriCorps Member Conference
  • Collaborated with GPCOG AmeriCorps Resilience Corps member Catharine Murphy to earn A-block TV coverage of member conference
  • Collaborated with Maine AmeriCorps programs to provide guidelines and help execute owned digital coverage of AmeriCorps Week
  • Task force-driven: Zachary Maher produced and submitted to the Sun Journal op-ed to bring attention and support to service and volunteerism in Maine

Issues to be aware of

  • Creative backlog: Roche will be working to tackle outstanding creative projects, mostly video and storytelling projects, that needed to be reprioritized in order to complete the annual report and provide member conference support.
  • Delay in Volunteer Fare: Due to late-month activity, the next newsletter will be produced and distributed in the first week of April. The "April" edition will deploy as scheduled at the end of the month.

Major focus of effort in the next month

  • Producing AmeriCorps member stories, video and text
  • Collaborating with Communications Task Force to move to production process of Service Instigator PSA campaign
  • Distributing printed Annual Report to Legislators, Commissioners and partners
  • March and April editions of Volunteer Fare monthly newsletter
  • Investigating feasibility of adding TikTok to social media lineup
  • Begin audit of communication methods in order to improve outreach and communication reach

Other activity

  • None to report. Thanks for reading!

Prepared by Communications Officer Bryan Roche