Major projects completed
- Press release and coverage earned for announcement of Maine Volunteer Leadership Conference (LINK) (LINK)
- Developed and executed a Google advertising campaign to promote Maine Volunteer Leadership Conference
- Creation of promotional materials for the Maine Volunteer Leadership conference, including traditional (press release, event calendar submissions) and digital (social media and email) methods
- Distributed press release on Maine AmeriCorps info session, "Choose Service. Be the Change" (LINK)
- Creation of promotion materials (webpage, graphic, etc...) for AmeriCorps info session
- Collaborated with development associate and grants officer to develop structure and organize Maine AmeriCorps info session
- Collaborating with development associate to plan and order AmeriCorps rebrand welcome kits to be distributed to grantees
- Creating an AmeriCorps rebrand resource tool kit for AmeriCorps grantees
- Producing three feature videos, focusing on AmeriCorps service, to demonstrate community impact to Commissioners
- Recording and editing plenary sessions for air during Oct. 13 conference
- Participating in AmeriCorps State and National Virtual Symposium
- Preparing session on storytelling to be delivered during the Maine Volunteer Leadership Conference
- Developing a page on the Maine Volunteer Foundation website to promote "Heartbeat of Home" album
Issues to be aware of
- Events: With two major events scheduled two days apart, last-minute issues may need to be dealt with, which could impact monthly accomplishments
- Onboarding of Development Associate position: The Development Associate, Streeter Elliott, reports to the Communications Officer. Time will need to be set aside to help him get acclimated and onboarded.
- AmeriCorps rebrand: Time may be needed to be set aside to reinforce education to grantees and provide support
- New Volunteer Maine website: If launch will be taking place during October, time will need to be set aside for content management system training, content updates and additional small tweaks/adjustments
Major focus of effort in the next month
- Continuing efforts to create simple video testimonials with AmeriCorps members to help with recruitment and messaging
- Continuing to plan AmeriCorps induction ceremony for Nov. 9
- Testing and readying new Volunteer Maine website for mid-fall launch
- Continuing work with subcommittee in Communications Task Force to create a messaging map, and finding ways to integrate behavior change marketing into the plan
- Further investigation into behavior change marketing and how it can be used to help the Commission promote a general ethic of service in Maine
- Continuing Maine Volunteer Leadership Conference promotion through Oct. 13 date
- Continuing AmeriCorps info session through Oct. 15 date
- Converting feature stories created for Commission retreat for a wider audience, in part to help with recruitment of AmeriCorps members as well as promoting an ethic of service in Maine
- Completing donation portal on Maine Volunteer Foundation website
Other activity
- None to report; thanks for reading!
Prepared by Communications Officer Bryan Roche