Major projects completed
- Developed and executed a second Google advertising campaign to promote Maine Volunteer Leadership Conference.
- Distribution of promotional materials for the Maine Volunteer Leadership conference, including traditional (press release, event calendar submissions) and digital (social media and email) methods.
- Distribution of promotion materials (webpage, graphic, etc...) for AmeriCorps info session.
- Collaborated with Development Associate and grants officer to hold Maine AmeriCorps info session, "Choose Service: Be the Change," on Oct. 15.
- Final edits of plenary sessions for air during Oct. 13 conference.
- Editing replays of MVLC plenary sessions to publish on YouTube. Editing two-minute promo clips to promote on social media replays of each session.
- Delivered session on storytelling during the Maine Volunteer Leadership Conference.
- Producing and publishing a replay of the AmeriCorps info session.
- Producing and publishing individual replays of each program's remarks during the AmeriCorps info session.
- Producing and publishing a recruitment-focused webpage to house info session content.
- Packing and shipping AmeriCorps rebrand kits for programs.
- Collaborating with Development Associate to continue organizing Maine AmeriCorps Launch ceremony in November.
- Completed donation portal on Maine Volunteer Foundation website.
Issues to be aware of
- Staffing: Prior to his passing in September, administrative assistant Zachary Harder was to play a major supporting role in the staff execution of a communications and marketing plan. This will require Roche to rethink many aspects of the plan due to reduced staff support. The Communications Task Force will be briefed before the start of 2021 on any major changes.
- Virtual AmeriCorps Launch Ceremony planning: Launch logistics will require a large time commitment by Roche. Roche is the event lead and will be responsible for covering for any efforts or duties not completed by collaborators.
- New Volunteer Maine website: Now eying an October or November launch, this will be a large focus of work in the upcoming month. Time will need to be set aside for content management system training, content updates and additional small tweaks/adjustments.
- AmeriCorps rebrand: Time may be needed to be set aside to reinforce education to grantees and provide support.
Major focus of effort in the next month
- Testing and readying new Volunteer Maine website for mid-fall launch.
- Planning and promotion of Maine AmeriCorps Launch ceremony (new date 11/18/20).
- PLEASE NOTE: Roche roughly estimates that items one and two above will take up the majority of his time and attention over the next month, due to the size and scope of each project.
- Continuing work with subcommittee in Communications Task Force to integrate behavior change marketing into the plan.
- Mapping out path to begin resumption of storytelling-focused marketing and communications initiatives.
Other activity
- None to report. Thanks for reading, and Happy Halloween!
Prepared by Communications Officer Bryan Roche